The Story Behind Our Products
Embrace your wellness journey
At NioActive, wellness is not just a choice; it’s a way of life. We are here to support your physical, mental, and emotional well-being today and for generations to come.
NioActive™
A Full Expression of Naturopathic Principles with Athletes and Science
NioActive brings together the wisdom of naturopathic principles, the expertise of athletes, and the rigor of science, all created through the Centre of Light.
Our products are formulated with a deep commitment to providing you with not just nutrition, but an experience of nourishment, vitality, fun, and the unique "buzz and fizz" that defines NioActive. Each product is designed to enhance your health journey in a seamless and enjoyable way.
The Beginning of NION Fuel
The story of NioActive™ began with a young surfer from the Gold Coast, Ty Richardson, who at just 9 years old envisioned his own company called NION. His passion for health and wellness drove him to create mineral-rich drinks that were not only delicious but also fulfilled the nutritional gaps that he saw in the existing market.
Fast forward ten years, and Ty's vision has evolved into reality. With the unwavering support of his mother, Bianca — a renowned naturopath — NioActive was born. Bianca set out to bring Ty’s vision to life, creating products that nourish the body and are easy and fun for everyone to enjoy.
Addressing Modern Nutritional Challenges
In today’s world, where soil depletion and environmental factors have led to a dramatic reduction in the nutrients found in our foods, NioActive aims to bridge that gap. Modern diets now require the equivalent of 19 oranges to get the same amount of vitamin C that one orange used to provide.
NioActive products are designed to fill this nutritional void, ensuring that your body receives the essential minerals it needs for optimal health.
A Champion’s Endorsement
Ty’s uncle, World Champion Surfer Joel Parkinson, was one of the first to test the initial NioActive formula.
As a professional athlete, Joel saw immediate and significant health benefits, which led him to join the NioActive family.
Today, Joel serves as Managing Director of NioActive, committed to bringing these innovative products to a wider audience
Innovation Through Collaboration
The creation of NioActive wouldn’t have been possible without the guidance of Matt Legge, a visionary nutritional inventor and naturopath.
Matt's expertise laid the foundation for the NioActive range, ensuring that each product meets the highest standards of quality and innovation.
The NION Family
NioActive is more than just a product range—it’s a growing wellness community. We are dedicated to enhancing your daily health routine by offering innovative, high-quality supplements that are easy to incorporate into your lifestyle.
Our mission is to free you from the inconvenience of bulky tablets or unpleasant powders, offering instead a seamless and enjoyable experience.
Our Team
Joel Parkinson
Director
World Championship winning Surfer Joel Parkinson is one of the surfing world's most recognisable and respected athletes!
Competing on the World Surf League professional tour for twelve years, “Parko” finished runner-up on the World Tour four times, before capturing his maiden World Crown at the Billabong Pipeline Masters in Hawaii, It was a victory which cemented his legacy as one of the sport's greats.
After retiring from professional surfing, Joel quickly proved as powerful in the boardroom as he was in the waves, co-founding Balter Brewery in 2016. The business and brand quickly gaining international recognition for its exceptional beers and strong community focus, showcasing Joel's business acumen and passion for quality.
At NioActive, Joel brings his dedication and strategic insight to assist in the delivery of world-class products promoting health and wellbeing. His journey from
champion surfer to a business leader highlights his versatility and commitment to excellence, making him a valued member of the NIO Active team.
Bianca Richardson
Director - General Manager
Bianca Richardson is a respected figure within the Australian wellness and health community. As General Manager & Director at NioActive Bianca provides more than 25 years of experience in the natural medicine industry and is a trusted voice in promoting holistic wellbeing.
Having worked extensively as a Nutritionist, Naturopath Herbalist, and advocate for science-driven approaches, Bianca continues to leave a positive mark on the industry. During her career Bianca has collaborate with a host of Australia’s leading companies, health specialists and retreats, using her vast experience and expertise to assist with consulting, research, clinical trials, and product development.
Driven by a passion to empower individuals to lead healthier lives, Bianca is deeply committed to making optimal nutrition accessible to all Australians. Through NioActive, she endeavours to introduce innovative solutions that resonate with the unique needs of the Australian community, fostering a culture of wellness which is both inclusive and impactful.
Matt Legge
Director - Research & Development
Matt Legge is a well-established expert in Australia's health and wellness industry, bringing more than a quarter of a centuries experience to his role as Research & Development Director at NioActive. Matt’s extensive background as a Naturopath, Herbalist, and Product Formulator has earned him widespread respect and recognition.
Matt is widely respected for his ability to transform complex scientific research into practical health solutions and has formulated products for numerous leading brands, constantly striving to make cutting-edge science and products accessible and understandable to the general public.
Matt's commitment to evidence-based practices and his dedication to improving community health are at the core of his work. His humble and approachable nature ensures his innovations resonate with everyday Australians, promoting holistic wellbeing and empowering individuals to lead healthier lives.
Ty Richardson
Professional Athlete
Brand Ambassador
Ty Richardson is the initial brand visionary behind NioActive, a concept he first began developing almost ten years ago. As a talented surfer, Ty has won multiple Queensland Junior Surf titles. Currently competing on the WSL Pro Junior and World Qualifying Series,
Ty frequently competes in waves around the globe and is super conscious about his health and wellbeing.
Recognising the critical role of health in elite athletic performance, Ty channelled his passion, assisting in the creation of a unique therapeutic range which not only benefits health but also tastes amazing. At the tender age of 18 Ty is focused on bringing his childhood vision to life through NioActive, blending his love for surfing with a deep understanding and appreciation of wellness.
Ty's youthful energy and innovative thinking are invaluable to the NioActive team. His humble approach and dedication to quality reflect his commitment to delivering exceptional products which support a balanced and healthy lifestyle.
Join Us on This Journey
At NioActive, wellness is not just a choice; it’s a way of life. We are here to support your physical, mental, and emotional well-being today and for generations to come. Join us on this journey of empowerment and welcome to the NION family.